Story highlights
- US-based brand protection technology company Cigna has entered the Indian market.
- The company's main objective is to detect counterfeit products and curb online fraud using artificial intelligence (AI)-based technology.
- Cigna's services work by identifying counterfeit goods sold on e-commerce platforms, social media and digital marketplaces and providing information to the relevant companies.
US-based brand protection technology company Cigna has entered the Indian market. The company’s main objective is to detect counterfeit products and curb online fraud using artificial intelligence (AI)-based technology. Cigna’s services work by identifying counterfeit goods sold on e-commerce platforms, social media and digital marketplaces and providing information to the relevant companies. Company representatives said that this technology will be useful in reducing the loss caused to consumers due to counterfeit products in sectors such as pharmaceuticals, cosmetics, food items and electronic goods. Industry sources believe that this is a key step for brand safety in the Indian market.
